Founder Build Lab Series: Launch Your Business with Customer Focused Marketing

About this event

Our Founder Build Lab Series is powered by ‘Grow with Google’ curriculum

Great marketing isn’t about being everywhere—it’s about reaching the right people with the right message at the right time.

Join Startup Redding for Launch Your Business with Customer-Focused Marketing , a hands-on Grow with Google Lunch & Learn focused on building a marketing strategy around the people who actually buy from you.

You’ll learn how to identify your ideal customer, clarify your brand and message, and understand the journey customers take from first discovering your business to becoming loyal customers and advocates.

We’ll work through the four stages of the marketing funnel— Awareness → Consideration → Conversion → Loyalty —and explore what your business should be doing at each stage.

Come prepared to work on your business. You’ll start thinking through who you’re trying to reach, what makes your business different, where customers can find you, how you earn their trust, and what needs to happen to turn interest into sales.

The goal isn’t more marketing. It’s more effective marketing.

The Founder Build Lab Series isn’t another workshop series where you sit, listen and leave with a page of notes. Each month, Startup Redding brings founders together for a facilitated Grow with Google Lunch & Learn focused on one practical area of building a stronger business.

From Startup Redding